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Debbie Bradley
Director, Strategist, Consultant, Copywriter, Speaker and Trainer
A straight-talking no-fluff marketing and PR professional with 20 years of experience.
I am passionate about engaging audiences via marketing and PR, and I admire organisations who put the customer at the centre of their strategies.
During my time in Australia, I have represented numerous agencies and organisations across business-to-business, business-to-member and business-to-consumer activities. From an industry perspective, my experience spans a broad range of sectors including health, pharma, FMCG, business events, transport, IT, finance and pet care.
Recently my focus has been navigating the not-for-profit sector and successfully supporting Association leaders with strategic marketing planning and change management.
My ultimate aim is to support organisations achieve their objectives through strategic planning, digital and social marketing, PR and stakeholder relations.
How can I help you?
- Marketing consultancy and strategic support
- Creating marketing and PR plans
- Training and up-skilling your team
- Professional speaking and webinars
- Association planning and membership marketing
- Brand development
- Copywriting
- Social media
- Email marketing
- Event marketing
- Creative design
So, what are you waiting for?
My client promise:
Be Proud
In everything I do, I want to make sure the people I work for are proud of what has been achieved.
Be Fierce
To fiercely go where no one has been before, to fiercely defend the honour of the people I work for and to fight hard in everything I do.
Be Relentless
To always get back up again, to never give up and to keep going to reach the goals of the organisations and objectives.
Be Unified
To march together and unify people, communities and organisations and to always find ways to mutually influence the wider community.
Be Straight-Up
Always say it like it is, be true to the trade, myself and true to the client, so no matter what – there is understanding right throughout the work together.
Services:
Strategy & Consultancy
Many organisations don’t have the resources to employ a Marketing or PR Director full-time, so let me be your in-house out-house advisor for when you need to put in place marketing plans, change communications or audit your marketing.
If you’re starting out with marketing or PR, you’re going to need a plan and to understand the direction to take when communicating with high level stakeholders.
What can I help with?
- Auditing your marketing
- Surveys and research
- Creating a 12-month marketing plan
- Being a trusted advisor to CEO, MD or at Board level
- In-house out-house Marketing Manager
- Marketing workshops
- Brand workshops and strategy
- PR planning and strategy
- Media relations set-up
- Marketing campaign development
Marketing
There are so many opportunities for marketing your organisation, or products and services, and as a specialist across all channels, I can help you run integrated marketing across all your channels or manage individual communications across your website, social media, email marketing, direct mail or print materials.
What can I help with?
- Surveys and research
- Website copywriting and strategy
- Email marketing – copywriting, content design and management
- Social media strategy and management
- Facebook – copywriting, content design and management
- LinkedIn – personal profiling, copywriting, posting and influencing
- Instagram – copywriting, content design and management
- Twitter – copywriting, content design and management
- Direct mail
- Printed and online brochures – copywriting and design
Public Relations (Media Relations)
If you’re looking to engage with media and have already established your advertising and marketing strategies, then PR might be your next step. Engaging with media and securing coverage for your brand, spokespeople or products and services is a strategic process that builds credibility and trust.
If you believe you have ‘news’ to share or an opinion of value – then let’s have a conversation about engaging your media audience.
What can I help with?
- PR strategy
- Media relations (trade and consumer)
- Copywriting press releases
- Campaign development
- Influencer relations
Brand Discovery
What does your logo or brand say about you? Does it reflect who you are, what you do and what you stand for? Maybe it’s time for a face-life. Or are you starting up a new company and are looking to develop a name and brand from scratch? Either way – your brand is your first and most important step in engaging your audience – so we have to get it right.
What can I help with?
- Brand audits
- Branding workshops
- Creating a new logo and brand
- Refreshing your logo and brand
- Name changes or development
- Graphic design of stationery, banners, brochures and more
- Style guides
Event Communications
Every event, either face-to-face or digital, requires a fully integrated promotional schedule alongside the development of the event itself – to get ‘bums on seats’. Supporting you from the outset I can provide 360 services from brand development right through to on-the-day marketing, or I can help fill the gaps in your communications to support your in-house team.
What can I help with?
- Event marketing strategy and planning
- Website copywriting and design
- Email marketing
- Social media
- Facebook advertising
- Copywriting
- Sponsor, speaker and delegate communications
- Media relations (PR)
- Live on-the-day marketing and PR
- Graphic design
Graphic Design
A huge part of the work that I do in marketing and PR relies on visual design and thus I work with valued partners for graphic design. My partners are specially selected to align with my values, and I have worked with them for years. Clients will be introduced directly to partners if required.
What can I help with?
- Digital design for websites, email marketing and social media
- Brochures and flyers
- Canva templates
- Brand and logo development
- Video graphics
Association Marketing Specialist
The Association sector is unique and has many levels of stakeholders to connect and engage with both internally and externally. Over the past five years I have worked with both large and small Associations across marketing planning, Board level engagement, preparing marketing strategies and implementing membership marketing campaigns.
From advocacy, profession development, and member engagement – I am passionate about the Association industry as I truly believe they are driving communities and representing industries for the greater good of the economy. I hope I have helped my previous clients’ market for a purpose.
What can I help with?
- Marketing planning and strategy
- Member surveys
- Member marketing (renewal campaigns)
- Media relations
- Stakeholder relations
- Brand development
- Website copywriting
- Email marketing
- Social media
- Public relations
“Over the past five years I’ve called on the professionalism and knowledge of Debbie to assist both my organisation and the members we represent. Her presentations have been fully customised for our members with contemporary and relevant information, advice and resources. The strategic and tactical work Debbie has done for us has been insightful, practical and beneficial for the success of the organisations I’ve been involved with at the time. Big thanks and thumbs up to Debbie with unequivocal recommendation to anyone requiring marketing, communications and PR advice or presentations.”
Brendon Ward
CEO, ASCTA & Swim Australia
"In my role as a radio show presenter I deal with a lot of PR professionals sending suggestions for guests for my program and additionally work with them on a wide variety of events, promotions and conferences. I was lucky enough to work with Debbie Bradley in her role as PR specialist and promotor of a major conference in August 2019. Her work was meticulous and detailed, her professionalism was of the highest level at every step of the way from event organisation to post event follow-ups. Instead of being treated like 'just another media person' I (in fact, all the other media professionals) were given the respect, space and access required to create the best coverage for the event. There was no petty questioning or demands of how certain situations were to be handled; simply the grace and professionalism of Debbie who develops long-lasting relationships with all the key stakeholders. I thoroughly enjoyed working with someone of such high calibre as Debbie and look forward to many more opportunities to work with her to create great content."
Alexi Boyd
Small Biz Matters
“Debbie is an absolute pleasure to work with. Her pragmatic approach and savvy disposition not only make her a refreshingly easy person to deal with, but a valuable asset to any team she is a part of or leading. I wish Debbie every success in the future and would welcome the opportunity to work with her again.”
Simon Pearson
Enterprise Renewal Manager
“I worked closely with Debbie when she was an in-house Marketing Manager. During that time, we worked on some very complex and exciting projects. Debbie was always thorough and innovative. She always had a plan and always came up with new and exciting ideas.”
Kheang Ly
Developer
“Debbie is an experienced and committed PR and marketing wiz. Everyone who has had the pleasure working with her knows she is a hard worker and always goes above and beyond for her clients and her team. I’m lucky to have not only worked with Debbie for over two years but had her as my line manager who was clearly invested in my professional growth. Debbie is always encouraging and positive, and her wealth of knowledge in the industry was invaluable to my learning and progression. Without Debbie’s continuous training, I would not be the confident PR professional that I am today.”
Sinead Andrews
Senior Account Executive
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